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Research papers

The long media tail

This paper maps out how the media and advertising world is evolving and growing a Long Media Tail.It refers to advertisers and how they are approaching media communications in this new world and outlines what questions they have when making...

Catalogue: WM3 2007
Author: Sue Elms
Company: KANTAR TNS Malaysia
June 3, 2007
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Citation

Elms, S. (2007a, June 03). The long media tail. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-long-media-tail